Deborah Sass of Space Hero: Leveraging Entertainment Media to Fuel the Global Space Economy
Space Hero, an upcoming reality/casting show, will make history as the world’s first global competition to send a civilian to space. The program is the brainchild of Thomas Reemer and Deborah Sass, two visionary entrepreneurs who believe that Space Hero has the potential to literally change the world. According to Sass: “Space Hero is an idea whose time has come. It’s a groundbreaking concept that has the potential to inspire a whole new generation of people to become interested in space exploration and the possibilities it holds.”
One of the key intentions of Space Hero is drawing a global audience into the new era of the space race– with a special emphasis on engaging developing nations. Space exploration is becoming more accessible to private companies and wealthy individuals, and Space Hero hopes to expand that accessibility, and the dream of space travel, to everyone. By leveraging entertainment media, Space Hero will reach a broad audience and inspire people from all over the world and all walks of life to become interested in space.
Sass emphasizes the importance of including the developing world in the vision and execution of Space Hero. She says: “Space Hero is not just about sending someone to space. It’s about inspiring people from all over the world to get involved in space exploration and to become part of the global space community. We want to make sure that everyone, regardless of where they come from, has the opportunity to participate in this exciting new era of space exploration.”
Recognizing the value of strategic relationship building, Space Hero is partnering with companies and space agencies in as many countries as possible. Sass explains, “We believe that it is important to include everyone in the conversation about space. By partnering with organizations in developing countries, we can help provide access to resources and opportunities for people who might not otherwise have them.”
Space Hero wants to successfully amplify the message that no one person, group or nation should have a monopoly on the potential for tourism and commerce linked to space travel. This also extends to humanity’s multiplanetary future and would be a huge win for Space Hero. Sass says: “We want to make sure that we have a diverse and inclusive group of contestants who represent different backgrounds, cultures and perspectives. We believe that this will not only make for a more interesting and engaging show, but it will also help to promote the idea that space exploration is for everyone.”
Space Hero will be a fantastic case study in the power of communications media (supported by a far-sighted communications strategy) to inspire and mobilize groups who have historically been excluded from the space economy. This streaming program and its complementary, interactive elements could contribute significantly to the democratization of space exploration. As Sass puts it: “We believe that Space Hero has the potential to change the world. It’s a big vision, but we’re ready to take it on.”