Insight: Institutional investors are warming up to cryptocurrencies and other digital assets, but the trading and settlement infrastructure needed to unlock the value of these investments continues to evolve. To address this sizable market, sFOX needed to gain traction for its platform while also defining the technologies and solutions required to invest in cryptocurrencies at scale.
Action: To build a powerful story, we first had to define the problem. With a grasp of what makes sFOX tick, we positioned the firm as the one that is powering the future of digital assets for institutional investors.
Impact: We positioned the firm as the leading liquidity provider for institutions seeking to invest in digital assets. We secured highly visible stories in Bloomberg and Business Insider that established the firm as an innovator in cryptocurrencies. We earned highly visible coverage for the firm through its recognition as the first crypto company to be approved as a Wyoming Trust and as one of the first firms to complete an NDF derivative transaction – both of which won industry acclaim and drove new business leads for the firm.
Insight: New forms of phishing attacks are emerging, targeting Microsoft 365 users and cloud-based services. Not only are billions of dollars at stake, but also the safety of critical infrastructure and trade secrets that could damage corporate reputation and cause irreparable harm to companies and governments all over the world.
Action: For the Area 1 Inbox Clean campaign, we targeted publications and influencers who understood the problems associated with protecting e-mail and other internal systems today. Part of our mandate was to raise awareness of this problem using hard-hitting data and examples of damaging phishing campaigns targeting some of the most well-known brands in the world.
Impact: Recognizing the threat faced by companies and public entities, we positioned Area 1 as a trusted solution and expert on security and created a narrative that highlighted Area 1' Security’s game-changing position in the defense against phishing attacks. The integrated program we created highlighted the risks of Business Email Compromise (BEC), including visible placements in Bloomberg, the Associated Press and Nasdaq Trade Talks. The program was complemented with a series of digital campaigns that educated audiences about Area 1's “Clean Inbox” campaign.
Insight: Companies pursuing mergers and acquisitions are facing new challenges as regulators seek to clamp down on Big Tech and life sciences companies to protect competition.
Action: Amid the Biden Administration's aggressive stance on antitrust enforcement, we crafted a narrative that presented the firm as a fresh voice needed to overcome regulatory hurdles that threatened corporate objectives.
Impact: We established a platform for the firm to connect with C-level executives and legal counsel and lead the conversation about the current M&A and antitrust environment. We also drove engagement on social media via profiles in Law360 and American Lawyer, as well as high-profile coverage in Bloomberg and Reuters. Complemented with a digital campaign centered on a lifetime achievement award by one of the firm's founders, Rule Garza Howley is quickly emerging as the firm with the know-how to handle critical M&A, government investigations and litigation.
Insight: Cyber attacks and data breaches are becoming more sophisticated and targeted – with cloud-based applications, IoT and threats posed by nation-states creating new challenges for security teams. Cyber security teams need expert insights from experienced analysts who have been in their shoes. The number of cyber security vendors has skyrocketed – there are more than 3,500 in the US alone.
Action: We created a program that empathized with the challenges of two distinct customer segments: security professionals seeking to mitigate threats and optimize spend, and vendors seeking support with their go-to-market strategies.
Impact: We produced a steady flow of coverage in the Wall Street Journal, CNN, Forbes and VentureBeat, as well as profiles in Entrepreneur and Nasdaq. We also drove customer engagement through social media campaigns, more than tripling followers across digital properties. Today TAG Cyber's analyst team is relied upon as go to experts for CISOs and the name that vendors turn to when seeking to win over customers.
Insight: Banks and credit unions are confronted with an uncertain playing field in cannabis – as the legal status of these products remains unclear. Financial institutions face risks, while investors need insight to help them uncover opportunities in an industry forecast to explode as product innovation marches on.
Action: We devised a content development and newsletter program that positioned it to help institutions make fact-based decisions that ensure they are compliant while maximizing their bottom line.
Impact: We launched a blog and customer newsletter that strengthened customer engagement and increased site traffic by 25%. We positioned CRB Monitor's CEO as a leading expert on cannabis compliance and investment via medica placement and promotion of partnerships with Nasdaq and other companies.
Insight: The soaring number of cryptocurrency transactions has given rise to money laundering and other frauds since the paper trail left behind by these transactions may not lead to the perpetrator of these alleged crimes.
Action: Empathizing with investors victimized by fraud, we positioned MyChargeBack as a trusted advisor that has recovered millions of dollars for investors. When the story turned to cryptocurrency theft, we doubled down on the firm's forensic investigative and proprietary technologies to demonstrate how it worked with crypto exchanges and investors to ensure transactional and market integrity.
Impact: We launched a thought-provoking thought leadership program composed of blogs, newsletters, podcasts and webcasts. In addition to securing placements in PYMTS.com, Bloomberg Tax and Fast Company, we also developed a digital engagement program and personas that increased the firm's audiences by double digits on a monthly basis in 2022.
Insight: Environment, social and governance (ESG) investing has been focused on carbon. But ESG and impact investing is beginning to recognize water issues as drought, water shortages and other adverse effects of climate change create both investment and socially responsible opportunities.
Action: We launched a communications and customer program tied to a new global public equity water fund that invests in companies focused on solving water quality and scarcity challenges and making a positive impact on water sustainability.
Impact: From the launch of the public fund to ongoing developments, we strengthened Water Asset Management’s position as a leader in water and impact investing and secured high-profile placements in Bloomberg, the Financial Times and Dow Jones Marketwatch. Amplification was key in reaching investors, and through digital we created a client development program focused on establishing credibility among family offices, chief investment officers and registered investment advisers.