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Full-service boutique law firm in Miami
Insight: In the wake of the COVID-19 pandemic, South Florida and Miami's Little River community in particular experienced a significant boost in economic activity. Businesses from the Northeast have been setting up shop at a record pace, including home builders, restaurants, arts and entertainment companies, sports businesses and more. Caldera Law is at the center of this robust entrepreneurial community, providing a unique opportunity to raise its profile and establish its attorneys as thought leaders to support firm growth.
Action: To elevate Caldera Law’s profile, we showcased the firm's strengths by aligning their attorneys' expertise with current news trends. This involved featuring Caldera’s attorneys as subject matter experts in areas such as real estate, intellectual property and technology/innovation. We provided media training and collaborated with firm attorneys on story angles.
Impact: We successfully raised Caldera Law’s public profile by securing positive media placements in key practice areas in publications including CBS Miami TV News, Bloomberg, Business Insider, Inman News, Law 360, CoStar News, Attorney at Law Magazine, South Florida Business Journal, South Florida Sun Sentinel and others – as the firm continued to expand its reach.