World leader in insurance, with operations in multiple countries and territories
Insight: Extreme weather events, including floods and wildfires, have been a challenge to major insurance companies and wreaked havoc on the businesses and homeowners they serve. In this environment, we saw an opportunity to elevate the public profile of a global Fortune 500 insures high-net-worth individuals’ homes, artwork and other high-end collectibles such as fine jewelry and collector cars.
Action: We launched a strategic media relations program that leveraged news trends and the release of the company's wealth report to position executives as thought leaders and experts in targeted publications. Additionally, we promoted the company's presence at Art Basel Miami Beach to secure meetings for the company's on-site experts with reporters from top-tier publications including the New York Times, Forbes, Worth and Robb Report as well as set up an in-person visit to a company location by NJ Biz for a feature.
Impact: Through a keen understanding of the news cycle and the executives' unique areas of expertise, we established key executives as go-to experts for publications as varied as NPR, Reuters, Barron's, Worth, MarketWatch, Car & Driver, Top Speed, House Beautiful, Homes & Gardens, Canadian Boating and Blue Water Sailing. We also placed bylined thought leadership pieces by key executives in strategic business news outlets, further establishing the company as an industry leader and resource.