The leading database cannabis corporate intelligence database, empowering financial institutions and capital providers to understand, identify and manage cannabis-related risk and opportunity.
Insight: Banks and credit unions are confronted with an uncertain playing field in cannabis – as the legal status of these products remains unclear. Financial institutions face risks, while investors need insight to help them uncover opportunities in an industry forecast to explode as product innovation marches on.
Action: We devised a content development and newsletter program that positioned it to help institutions make fact-based decisions that ensure they are compliant while maximizing their bottom line.
Impact: We launched a blog and customer newsletter that strengthened customer engagement and increased site traffic by 25%. We positioned CRB Monitor's CEO as a leading expert on cannabis compliance and investment via medica placement and promotion of partnerships with Nasdaq and other companies.