Financial services firm with a global focus and an international client base, specializing in complex fund recovery scenarios including tracing cryptocurrency through the blockchain or raising disputes with banks and merchants.
Insight: The soaring number of cryptocurrency transactions has given rise to money laundering and other frauds since the paper trail left behind by these transactions may not lead to the perpetrator of these alleged crimes.
Action: Empathizing with investors victimized by fraud, we positioned MyChargeBack as a trusted advisor that has recovered millions of dollars for investors. When the story turned to cryptocurrency theft, we doubled down on the firm's forensic investigative and proprietary technologies to demonstrate how it worked with crypto exchanges and investors to ensure transactional and market integrity.
Impact: We launched a thought-provoking thought leadership program composed of blogs, newsletters, podcasts and webcasts. In addition to securing placements in PYMTS.com, Bloomberg Tax and Fast Company, we also developed a digital engagement program and personas that increased the firm's audiences by double digits on a monthly basis in 2022.