advisory firm providing private market liquidity solutions and alternative investments
Insight: With a track record that includes raising in excess of $2 billion in capital, Next Round is a leader in helping private company shareholders achieve liquidity by carefully vetting and matching them with leading institutions family offices, and other active private share buyers. However, the behind-the-scenes nature of the firm and team's expertise meant that its story wasn't being told in the media.
Action: We crafted new messaging and positioning for the firm and launched a series of content and digital campaigns targeting Series B & C companies, high-net-worth investors and family offices. This included developing a story line that highlighted Next Round’s expertise, institutional relationships and track record recognizing opportunities at venture-backed companies. To raise the firm's profile more, we facilitated briefings with reporters and C-level executives at Series A, B.C companies to explore partnerships, investment opportunities and meetings with investors.
Impact: The integrated program we created resulted in stories in high-profile publications including TechCrunch, Bloomberg and Forbes. With greater visibility, Next Round has exited and entered deals with investors, funds, creating greater liquidity and exits for a range of investors.