Cloud native security company that empowers engineering and security teams to drive innovation so they can focus on growth versus security problems
Insight: Cloud native development is the biggest threat facing security teams today. RAD Security provides a more efficient approach to cloud native security, with a team comprised of some of the most renowned cloud security experts in this growing space.
Action: We developed and executed a media and communications strategy that positioned RAD Security leadership as innovators and thought leaders through targeted media interviews and byline placements. Our team also joined RAD Security at key conferences including Black Hat and RSA to support business development and sales efforts.
Impact: By telling the story of RAD Security's innovative approach to cloud native security, we secured significant coverage and byline placement in impactful tech and business publications including TechCrunch, Venture Beat, Dark Reading and The New Stack. When the company changed its name and branding to reflect expanded capabilities, we ensured that they retained recognition as an industry leader and leveraged the change to enhance their reputation as a visionary solution to an evolving threat landscape – leading to numerous inquiries and sales meetings.