A team of seasoned researchers and analysts providing real-time support for long-term strategic and near-term tactical cybersecurity needs
Insight: Cyber attacks and data breaches are becoming more sophisticated and targeted – with cloud-based applications, IoT and threats posed by nation-states creating new challenges for security teams. Cyber security teams need expert insights from experienced analysts who have been in their shoes. The number of cyber security vendors has skyrocketed – there are more than 3,500 in the US alone.
Action: We created a program that empathized with the challenges of two distinct customer segments: security professionals seeking to mitigate threats and optimize spend, and vendors seeking support with their go-to-market strategies.
Impact: We produced a steady flow of coverage in the Wall Street Journal, CNN, Forbes and VentureBeat, as well as profiles in Entrepreneur and Nasdaq. We also drove customer engagement through social media campaigns, more than tripling followers across digital properties. Today TAG Cyber's analyst team is relied upon as go to experts for CISOs and the name that vendors turn to when seeking to win over customers.