The Team at Magnitude

Professionals at every step: PR, communications, marketing, content and beyond


Scott Krady


Scott specializes in developing customized plans to enhance clients’ influence and visibility, with a focus on business development and thought leadership. With more than 20 years of experience and media relationships, he crafts agile and innovative ideas that drive growth for technology companies, law firms, professional services and consulting firms, and a host of financial institutions, including banks, asset managers, venture capital, hedge funds, family offices, peer to peer lenders, payment providers and other fintechs.


Leona Laurie

Head of Digital Marketing

Leona is skilled at optimizing clients’ approach to social media, leveraging CRMs to integrate and quantify marketing results, advising on SEO and SMO, and maximizing all digital marketing efforts — with a focus on creating strategic growth for clients in the finance, tech and professional services industries. She has a talent for working with clients to define and achieve their goals through a clear action plan.


Katharine Riggle

Head of Operations

Katharine has a unique combination of operations expertise and marketing acumen that results in a proactive approach to identifying opportunities, solving problems and crafting sustainable solutions that maximize efficiency and lead to positive results for clients. She is experienced at developing practical yet innovative reporting that gives clients a 360-degree view of a program’s progress and results.


Daniel Delson

Head of Media Relations

Daniel is a media relations expert, media trainer and strategic writer focused on advancing clients’ business objectives, thought leadership, expert positioning in the media and developing brand narratives with strong, established relationships in US top-tier and trade media. He has deep industry knowledge in financial services, wealth management and financial technologies.


Marcia Simmons

Head of Content

Marcia creates compelling brand narratives and engaging content that connect with audiences and drive business growth. Leveraging her background in business journalism, branded content and strategic communications, she is an expert at combining storytelling and strategy to achieve client goals.


Elizabeth Fitzgerald

Senior Strategist

Elizabeth thinks strategically and executes flawlessly to propel clients forward. She provides senior-level guidance on how to break through by distilling the complex, and crafting stories that resonate long after launch. Her extensive experience on both the agency and client-side shaped her integrated approach to making great work: strategic, nimble, creative, responsive — and most of all, smart.