The Team at Magnitude

Professionals at every step: PR, communications, marketing, content and beyond

Photo of Scott Krady, CEO of Magnitude

Scott Krady

CEO

Scott specializes in developing customized plans to enhance clients’ influence and visibility, with a focus on business development and thought leadership. With more than 20 years of experience and media relationships, he crafts agile and innovative ideas that drive growth for technology companies, law firms, professional services and consulting firms, and a host of financial institutions, including banks, asset managers, venture capital, hedge funds, family offices, peer to peer lenders, payment providers and other fintechs.

Photo of Katharine Riggle, Head of Operations for Magnitude

Katharine Riggle

Head of Operations

Katharine has a unique combination of operations expertise and marketing acumen that results in a proactive approach to identifying opportunities, solving problems and crafting sustainable solutions that maximize efficiency and lead to positive results for clients. She is experienced at developing practical yet innovative reporting that gives clients a 360-degree view of a program’s progress and results.

Photo of Daniel Delson, Head of Media Relations for Magnitude

Daniel Delson

Head of Media Relations

Daniel is a media relations expert, media trainer and strategic writer focused on advancing clients’ business objectives, thought leadership, expert positioning in the media and developing brand narratives with strong, established relationships in US top-tier and trade media. He has deep industry knowledge in financial services, wealth management and financial technologies.

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Sara Purcaro

Director of Client Services & Marketing

Sara is an accomplished leader who transforms marketing strategy into tangible, revenue-driving performance while masterfully managing both projects and people. She is strategic senior marketer who has almost a decade of experience in helping businesses across many industries achieve growth through their marketing engine. Highly organized and disciplined, she excels at project management, ensuring marketing programs are planned and executed on time and within budget. Possessing strong skills as a charismatic people leader, she collaborates effectively across teams to garner strong results. Her ability to form strong client relationships is core to who she is, leveraging effective communication to build trust, create value and accomplish large goals for her clients.

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Jennifer Ablan

Editorial Strategist

Jennifer has nearly three decades of financial and business journalism experience as both a reporter and editor in New York City. She currently serves as the Editor in Chief of Hawaii Business Magazine and had been the Editor-in-Chief of Pensions & Investments.

Widely known across Wall Street for breaking major stories, Ablan has interviewed many of the world’s most influential investors, including billionaire activist Carl Icahn, DoubleLine’s “Bond King” Jeffrey Gundlach, Pimco’s Dan Ivascyn, Berkshire Hathaway’s Warren Buffett, Bridgewater’s Greg Jensen and Cathie Wood of Ark Invest, which invests in Bitcoin.

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Kevin Dinino

Client Director + Senior Strategist

Kevin is regarded as a leader in public relations and strategic communications. He works closely with his team to ensure all clients receive sound counsel, effective solutions, and impactful results.

He is an industry and Wall Street veteran and a sought-after source for public relations and marketing insights relating to finance, high tech,  sports business and cybersecurity. Through his 25 years in public relations, Kevin has developed influential relationships and secured coverage in major media outlets, including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, and CNBC.

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Leslie White

Digital Strategist

Leslie specializes in digital marketing strategy, paid media, analytics, and marketing operations. She helps clients turn digital investments into real business results and connects marketing activity to pipeline growth and revenue. Previously, she held senior digital roles at Aon and AlixPartners.

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Natalie Boyajan

Media Specialist

Natalie is a communications professional with nearly a decade of experience developing and executing strategic media and content programs for clients across the financial services industry. Prior to her role at Magnitude, she worked to support global brands such as American Express, Aon, Bloomberg, MassMutual, Meta, SEI and many more. She specializes in media relations, executive thought leadership, and storytelling and brings a deep understanding of the evolving financial landscape.